Novo Nordisk Inc. (NYSE:NVO) has filed a lawsuit against Eli Lilly and Company (NYSE:LLY) and Lilly USA, LLC, accusing its rival of false advertising and unfair competition in a dispute over marketing claims for their leading GLP-1 medicines.
The complaint, filed in the U.S. District Court for the District of New Jersey, alleges that Lilly's direct-to-consumer advertising campaigns for Zepbound and Mounjaro misrepresent comparative clinical data by excluding information about higher-dose versions of Novo Nordisk's competing treatments, Wegovy and Ozempic.
According to the lawsuit, Lilly's advertising compares the highest approved doses of Zepbound and Mounjaro with lower-dose versions of Novo Nordisk's therapies, while omitting more recently approved or higher-dose alternatives.
Novo Nordisk argues that Zepbound advertisements compare Lilly's 10 mg and 15 mg doses against Wegovy doses of 1.7 mg and 2.4 mg but exclude the FDA-approved 7.2 mg injectable dose of Wegovy, which received approval in March 2026 and demonstrated an average body weight reduction of 19%, or approximately 47 pounds, during clinical studies.
The complaint also alleges that Lilly's Mounjaro advertising compares the maximum 15 mg dose with only the 1 mg version of Ozempic, without referencing the FDA-approved 2 mg maintenance dose that has been available for several years.
#mounjaro #wegovy #doses #nordisk
The complaint, filed in the U.S. District Court for the District of New Jersey, alleges that Lilly's direct-to-consumer advertising campaigns for Zepbound and Mounjaro misrepresent comparative clinical data by excluding information about higher-dose versions of Novo Nordisk's competing treatments, Wegovy and Ozempic.
According to the lawsuit, Lilly's advertising compares the highest approved doses of Zepbound and Mounjaro with lower-dose versions of Novo Nordisk's therapies, while omitting more recently approved or higher-dose alternatives.
Novo Nordisk argues that Zepbound advertisements compare Lilly's 10 mg and 15 mg doses against Wegovy doses of 1.7 mg and 2.4 mg but exclude the FDA-approved 7.2 mg injectable dose of Wegovy, which received approval in March 2026 and demonstrated an average body weight reduction of 19%, or approximately 47 pounds, during clinical studies.
The complaint also alleges that Lilly's Mounjaro advertising compares the maximum 15 mg dose with only the 1 mg version of Ozempic, without referencing the FDA-approved 2 mg maintenance dose that has been available for several years.
#mounjaro #wegovy #doses #nordisk
4 months ago
