English wine business MDCV UK has taken a stake in the UK-based French rosé producer Après Provence.
The size of the stake was not disclosed, nor were the financial terms of the deal.
Alongside the investment, MDCV UK said in a statement that it will **** ume control of production and UK distribution of the Après Provence brand under a four-year contract.
MDCV UK told Just Drinks it has "always worked alongside Après to oversee the production". It said it has also "always collaborated on distribution" although now the business "will take over this exclusively".
Launched last year, Après Provence sells its Côtes de Provence rosé wine in the UK market, and has seen "rapid growth, securing listings across premium hospitality and retail channels", according to the statement from MDCV UK.
The size of the stake was not disclosed, nor were the financial terms of the deal.
Alongside the investment, MDCV UK said in a statement that it will **** ume control of production and UK distribution of the Après Provence brand under a four-year contract.
MDCV UK told Just Drinks it has "always worked alongside Après to oversee the production". It said it has also "always collaborated on distribution" although now the business "will take over this exclusively".
Launched last year, Après Provence sells its Côtes de Provence rosé wine in the UK market, and has seen "rapid growth, securing listings across premium hospitality and retail channels", according to the statement from MDCV UK.
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