China has set out a five-year strategy to overhaul its retail sector as part of broader efforts to strengthen domestic demand and generate employment.
Under the new guideline, authorities aim to build a modern retail system and develop several globally competitive retail enterprises by 2030.
The envisaged system is expected to combine quality goods, better services and greater use of intelligent, convenient technology.
State news agency Xinhua reported that physical shops are meant to double as ***** es for leisure, immersive experiences, entertainment and socialising, while online platforms are to evolve into standardised outlets for premium products.
The plan's core priorities include structuring the industry's overall layout, encouraging fresh supply and generating new consumer demand.