Soccer is fast andintense. Which is why Febreze debuted "Can't Wash This," a new campaign built on a simple truth: It's also stinky. As the Official Odor Fighter of Major League Soccer, Febrezetapped Trevor Noah to promote fresh scents.
The campaign by Elevate launches alongside new brand-integrated content during the podcast "What Now? With Trevor Noah." For his WorldCup coverage, Noah shot inside the Red Bulls New York boot room. Creative also includes influencer content and MLS club social integrations, including LA Galaxy, FC Cincinnati, Red Bulls New York andAtlanta United.
"I have loved soccer my whole life. It's exciting to see how soccer has taken over the U.S., and Febreze felt like a natural fit for that — a brand that playsan integral part in the soccer routine," said Noah.
The brand also partnered with multidisciplinary artist Temi ****** er on a scent-inspired boot and Boot Room installation thatanchors the Febreze Boot Room Tour, a 40-foot x 40-foot traveling experience. Tour stops include:
July 17: LA Galaxy vs. LAFC, Los Angeles, 3:30 p.m.–7:30 p.m.
The campaign by Elevate launches alongside new brand-integrated content during the podcast "What Now? With Trevor Noah." For his WorldCup coverage, Noah shot inside the Red Bulls New York boot room. Creative also includes influencer content and MLS club social integrations, including LA Galaxy, FC Cincinnati, Red Bulls New York andAtlanta United.
"I have loved soccer my whole life. It's exciting to see how soccer has taken over the U.S., and Febreze felt like a natural fit for that — a brand that playsan integral part in the soccer routine," said Noah.
The brand also partnered with multidisciplinary artist Temi ****** er on a scent-inspired boot and Boot Room installation thatanchors the Febreze Boot Room Tour, a 40-foot x 40-foot traveling experience. Tour stops include:
July 17: LA Galaxy vs. LAFC, Los Angeles, 3:30 p.m.–7:30 p.m.
3 months ago
