The FIFA World Cup tournament barreled into North America this year amid a tide of nativism, political polarization in the U.S. and the usual uncertainty over how well the quadrennial men’s soccer championship would play with American sports fans — especially as this year’s 39-day competition collided directly with the America 250 celebrations.
After 25 days, the answer is undeniable. The World Cup has delivered an audience and sponsorship windfall for Fox Sports and for Telemundo and Peacock, which have Spanish-language linear and streaming rights to the tournament in the U.S.
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After 25 days, the answer is undeniable. The World Cup has delivered an audience and sponsorship windfall for Fox Sports and for Telemundo and Peacock, which have Spanish-language linear and streaming rights to the tournament in the U.S.
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