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A cupcake in a mason jar is not the sort of idea that usually makes Wall Street sit up straighter.
It sounds like a charming gift, a sugar rush and a shipping headache rolled into one. Yet for "Shark Tank" investor Kevin O'Leary, it became proof that even seasoned investors can be spectacularly wrong about what people will buy.
During a 2024 appearance on "The Iced Coffee Hour" podcast, O'Leary looked back at a few deals that seemed strange at first — including cat DNA kits and cupcakes in jars — before becoming major wins.
His lesson was simple: the deals that look obvious can flop, while the ones that sound borderline ridiculous can surprise everyone.
A cupcake in a mason jar is not the sort of idea that usually makes Wall Street sit up straighter.
It sounds like a charming gift, a sugar rush and a shipping headache rolled into one. Yet for "Shark Tank" investor Kevin O'Leary, it became proof that even seasoned investors can be spectacularly wrong about what people will buy.
During a 2024 appearance on "The Iced Coffee Hour" podcast, O'Leary looked back at a few deals that seemed strange at first — including cat DNA kits and cupcakes in jars — before becoming major wins.
His lesson was simple: the deals that look obvious can flop, while the ones that sound borderline ridiculous can surprise everyone.
4 months ago
