The sport of baseball continues to evolve with time. From the implementation of the designated hitter to, more recently, the pitch clock, the game has undergone significant changes. Another aspect of that evolution involves how the media covers it. No longer are press boxes filled with smoke and typewriters. Some of baseball’s most impactful voices may never step foot in a press box all season.
Moreover, in the podcast ******* e, there was a hole in the industry’s coverage of baseball. One that Scott Braun and Marc Weiner saw as an opportunity. The former producers leaned on their experience from various stops, including ESPN and MLB Network, and navigated a path to create a content destination that served an underserved baseball audience. In 2023, the Foul Territory Network was born as a podcast network focused on baseball the way it should be covered.
“We tried to take the playbook from what other sports were doing well and apply it to baseball. What we found was the baseball audience has their own uniqueness to it,” explained Braun, who serves as the executive producer and lead host of the flagship program on the Foul Territory Network.
Since 2023, the Foul Territory Network has grown from a single program with Braun as its lead host to a network of 30 programs serving audiences on both the local and national levels. The talent roster that comprises the network consists of a mix of personalities. From those surrounding the game, from former players and executives to local beat reporters and passionate fans of specific teams.
In less than three years, the Foul Territory Network has grown at a rate that is rare for on-demand content centered around a single sport.