At the end of the 2023-24 season, Albion had a huge problem.
On the pitch, things had gone well; the Baggies had made the play-offs and only lost to eventual winners, Southampton.
However, off the pitch concerns were mounting for new owners Bilkul.
The club had gone through the campaign with the oldest squad in the Championship (with an average age of nearly 28 years old).
The club knew they had a Profit and Sustainability Rules (PSR) problem they needed to get out from under, but they also had an ageing squad with very few saleable ******* ets.