Minutes after the final whistle was blown on Canada's historic World Cup victory against South Africa on Sunday, coach Jesse Marsch gathered his players and staff in a huge huddle and delivered some words of inspiration to them.
"Canadian heroes," he called his team after they won a knockout game at the tournament for the first time to reach the last 16.
"The future of the sport in this country is huge because of you."
Marsch is known for grandiose comments - exaggerated and emotional statements delivered to provide maximum impact.
But his words here ring true - the sport in the country is changing.