Japan believe they have cracked the code to becoming a football superpower and it has everything to do with joy. Four years ago the JFA released a manifesto outlining exactly how they plan to win the World Cup by 2050. As hosts, no less.
The strategy is filled with the familiar ingredients of pyramid graphics and bullet points, mentions of synergy and talent identification, but the headline that sets The ***** an Way apart arrives on the first page.
“To become the happiest country in the world through football.”
It is an outcome so fantastical that most first-time readers of the 58-page blueprint will stifle a smirk but there is a bit more to it than players having a smile on their face – even if that is a very common sight.
The language used throughout is often repetitive and vague. Two of the half dozen keys to their defensive strategy are “play proactively” and have a “proactive mentality.” One of the six tenets to their attacking vision is to “decide the match with getting the goal.”
The strategy is filled with the familiar ingredients of pyramid graphics and bullet points, mentions of synergy and talent identification, but the headline that sets The ***** an Way apart arrives on the first page.
“To become the happiest country in the world through football.”
It is an outcome so fantastical that most first-time readers of the 58-page blueprint will stifle a smirk but there is a bit more to it than players having a smile on their face – even if that is a very common sight.
The language used throughout is often repetitive and vague. Two of the half dozen keys to their defensive strategy are “play proactively” and have a “proactive mentality.” One of the six tenets to their attacking vision is to “decide the match with getting the goal.”
3 months ago
