World Cup uniform suppliers are almost as integral to the tournament as the teams themselves.
Their logos are seen in every match. Their commercials have filled broadcasts — and feature celebrities like Timothee Chalamet and Kim Kardashian. Their pink boots have been a hot talking point all tournament long.
At the two-thirds mark of the group stage, USA TODAY decided to look at which brands are dominating the field of play and which are lagging behind.
Adidas, which is kitting out 14 teams at the 2026 World Cup, has four teams with perfect 2-0 marks, while 12-team supplier Nike has three. Adidas is led by Argentina, Colombia, Germany and Mexico, while Nike has France, Norway and the United States.
No other brand is supplying a team with a so far perfect tournament.
Their logos are seen in every match. Their commercials have filled broadcasts — and feature celebrities like Timothee Chalamet and Kim Kardashian. Their pink boots have been a hot talking point all tournament long.
At the two-thirds mark of the group stage, USA TODAY decided to look at which brands are dominating the field of play and which are lagging behind.
Adidas, which is kitting out 14 teams at the 2026 World Cup, has four teams with perfect 2-0 marks, while 12-team supplier Nike has three. Adidas is led by Argentina, Colombia, Germany and Mexico, while Nike has France, Norway and the United States.
No other brand is supplying a team with a so far perfect tournament.
4 months ago
