Almost two weeks into the 2026 World Cup, FIFA has delivered on storylines such as Cape Verde's Cinderella run in the island country's very first appearance, or all-time great Lionel Messi recording a hat trick as he started his ***** le defense.
But there is plenty that has happened or is happening off the field, such as the immense fan presence from visiting countries, or what the World Cup is doing with tape at stadiums, or how LinkedIn led to one player's World Cup berth.
Being the most popular world sporting event, the FIFA World Cup draws a lot of eyeballs. Garnering roughly 1.5 billion viewers in the 2022 final, the tournament dwarfs the Super Bowl, which reported 125 million this past February, per NFL.
The viewership gives FIFA the opportunity to sell sponsorships for large amounts of money, and the organization does not like the idea of giving any free logo ***** e. In fact, FIFA has gone to great lengths to ensure brands who have not made deals do not receive free advertisement.
Ranging from little sauce bottles to stadium names, if it is not an official sponsor, FIFA has mandated its removal.
But there is plenty that has happened or is happening off the field, such as the immense fan presence from visiting countries, or what the World Cup is doing with tape at stadiums, or how LinkedIn led to one player's World Cup berth.
Being the most popular world sporting event, the FIFA World Cup draws a lot of eyeballs. Garnering roughly 1.5 billion viewers in the 2022 final, the tournament dwarfs the Super Bowl, which reported 125 million this past February, per NFL.
The viewership gives FIFA the opportunity to sell sponsorships for large amounts of money, and the organization does not like the idea of giving any free logo ***** e. In fact, FIFA has gone to great lengths to ensure brands who have not made deals do not receive free advertisement.
Ranging from little sauce bottles to stadium names, if it is not an official sponsor, FIFA has mandated its removal.
4 months ago
