Lee Selby knows the risks, knows the danger.
He's already been in the corner for one fight, so knows all too well that bareknuckle boxing is fast becoming as popular as it is brutal.
But he also knows his own worth.
"They offered a great amount of money, which I declined," Selby tells BBC Sport Wales.
"Then they offered more money, which I declined again, and finally they offered me enough to make me say yes.