Gerardo Aletti and Sofia Escarra grew from renting out one car on Turo to a fleet of over 60 cars.
They said a background in transportation and speaking Spanish helped grow their business in Miami.
The 2026 FIFA World Cup matches in Miami have brought a surge in bookings.
Gerardo Aletti and Sofia Escarra, a married couple based in Miami, bought a Nissan Infiniti in 2020 with the plan to rent it out and see how it went.
If it worked out, great, the couple thought. If not, they figured they could sell the car.