June 15 (Reuters) - Salesforce on Monday said it will buy autonomous AI agent platform Fin for about $3.6 billion, bolstering its Agentforce offering as the business software provider deepens its focus on automation.
The acquisition marks Salesforce's latest bet to accelerate its AI transition amid a wider industry shift toward autonomous agents.
Salesforce has been reinventing itself as an AI-agent company through Agentforce, which more than tripled annual recurring revenue to $1.2 billion in the first quarter.
The company's $8 billion acquisition of AI-powered data management platform Informatica in May 2025 marked its return to large deals to strengthen data and automation capabilities.
Fin's offering includes an AI agent that handles customer support queries across channels, including live chat, email, WhatsApp, SMS, phone and Slack.
The acquisition marks Salesforce's latest bet to accelerate its AI transition amid a wider industry shift toward autonomous agents.
Salesforce has been reinventing itself as an AI-agent company through Agentforce, which more than tripled annual recurring revenue to $1.2 billion in the first quarter.
The company's $8 billion acquisition of AI-powered data management platform Informatica in May 2025 marked its return to large deals to strengthen data and automation capabilities.
Fin's offering includes an AI agent that handles customer support queries across channels, including live chat, email, WhatsApp, SMS, phone and Slack.
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