Online abuse in sport is not new. A standout performance, a national call up or a medal-winning moment can instantly reach thousands.
But that exposure can just as easily turn hostile.
A mistake or an underwhelming performance can be met with criticism that feels personal, anonymous and unfiltered.
When Wales football international Hannah Cain spoke about the "really ugly" abuse she faced online, she was articulating something many athletes experience but do not always publicly address.
Her message resonated far beyond women's football where visibility, particularly for young athletes, has never been greater, but neither has their vulnerability.