Less than a week away from the UFC White House event that has been nearly a year in the making, it doesn't seem like anyone is setting their sights low.
"We're expecting Super Bowl-type numbers for this fight," UFC CEO Dana White told TNT Fight Sports.
U.S. President Donald Trump, no stranger to hyperbole, at one point promised that this event would be "the greatest show on earth." White House spokesman Davis Ingle was slightly more measured, calling it "one of the greatest and most historic sports events in history."
Mark Shapiro, president and COO of UFC parent company TKO, has said the event will be "a once-in-a-generation moment."
In other words, this is going to be big. Just how big — and for whom, exactly — remains to be seen.