Italy's Ducati, in a move to expand its customer base, is taking its luxury brand into the business of off-road biking with the Desmo450 and Desmo250 line of motorcycles.
“I grew up riding dirt bikes when I was a kid,” Jason Chinnock, Ducati North America CEO, told Yahoo Finance. “When we were looking at how we expand the Ducati brand ... we saw this as an opportunity to bring a lot of the expertise that we know from a professional and racing level to the market, but in a package that actually reaches out to a whole new group of people.”
Ducati, which is owned by Volkswagen (VOW3.DE), has a