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Achieved 10% net sales growth driven by a double-digit increase in North America and the full integration of Mattel163 digital games.
Execution of the brand-centric operating model successfully aligned toy production with entertainment content, specifically boosting the Action Figures and Vehicles categories.
Hot Wheels reached nearly $2 billion in scale by evolving from a toy line into a broader car culture and lifestyle brand appealing to both kids and adult collectors.
Masters of the Universe gross billings more than tripled year-to-date, driven primarily by the halo effect and excitement generated by the movie's global theatrical release and its recent debut on Amazon Prime Video.
#driven #brand #mattel163 #action
Achieved 10% net sales growth driven by a double-digit increase in North America and the full integration of Mattel163 digital games.
Execution of the brand-centric operating model successfully aligned toy production with entertainment content, specifically boosting the Action Figures and Vehicles categories.
Hot Wheels reached nearly $2 billion in scale by evolving from a toy line into a broader car culture and lifestyle brand appealing to both kids and adult collectors.
Masters of the Universe gross billings more than tripled year-to-date, driven primarily by the halo effect and excitement generated by the movie's global theatrical release and its recent debut on Amazon Prime Video.
#driven #brand #mattel163 #action
