2 months ago
Back-to-school is Target's biggest shopping moment outside of the holidays.
Business Insider went behind the scenes with Target's stores chief to see how it's tackling the rush.
"This is the 16th state in three weeks of visits," Adrienne Costanzo told us.
If the holiday shopping season is a retailer's final exam each year, back-to-school is the midterms. For Target, this year's test is a big one.
Success depends on getting the basics right: exciting merchandise, fully stocked stores, and competitive pricing. Those are all areas where Target has stumbled in recent years.
#target #costanzo
Business Insider went behind the scenes with Target's stores chief to see how it's tackling the rush.
"This is the 16th state in three weeks of visits," Adrienne Costanzo told us.
If the holiday shopping season is a retailer's final exam each year, back-to-school is the midterms. For Target, this year's test is a big one.
Success depends on getting the basics right: exciting merchandise, fully stocked stores, and competitive pricing. Those are all areas where Target has stumbled in recent years.
#target #costanzo
