In a statement on 20 August 2026, the Directorate-General for Competition, Consumer Affairs and Fraud Control (DGCCRF) said Boohoo had mislabelled synthetic products as "leather," "faux leather," and "suede," breaching French rules governing the accurate description of textiles and footwear.
An investigation by the DGCCRF's National Directorate for Investigative Operations found that Boohoo failed to provide legally required information on the composition of textile products and the materials used for shoe uppers, linings, and soles.
The regulator also identified additional instances of misleading commercial practices. Boohoo was found to have advertised price reductions online that did not accurately reflect real discounts.
According to the DGCCRF, 40% of the **** ysed promotions offered no genuine saving, 7% provided a smaller discount than advertised, and 48% of the cases represented a price increase.
The Paris Public Prosecutor approved a criminal settlement requiring Boohoo.com UK to pay the fine to the State Treasury, which the company has done.

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