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Helfstein estimates META needs 115 million paying Muse subscribers at $20/month to unlock $28 billion in AI revenue, but doubts it happens.
META's Q2 operating margin collapsed from 43% to 31%, while full-year capex guidance soared to a range of $130 billion to $145 billion.
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Jason Helfstein, Oppenheimer's Managing Director and Senior ******* yst covering the Internet sector, laid out a striking scenario in a September 2026 note: Meta Platforms (NASDAQ:META) would need roughly 115 million paying Muse subscribers at a $20/month price point to generate about $27.5 to $28 billion in annual AI agent revenue. His conclusion, however, was skeptical. For long-term investors, the math frames just how high the bar is for Meta stock to earn a consumer-AI premium on top of its advertising engine.
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