UK homeware retailer Dunelm Group has set out a three-year plan to cut around £100m ($135.6m) in costs.
The strategy, named Winning Hearts & Homes, was announced alongside preliminary results for the financial year ended 27 June 2026.
Dunelm said it would strip "£100m of unproductive costs from the FY26 base by FY29" and channel that amount into growth initiatives.
The retailer said its objectives include lifting customer loyalty and spend through repeat visits and share of wallet, together with "a return to sustainable mid-to-high single digit sales growth, supported by increasing LFL [like for like] sales, digital acceleration and store investment."
It added that it plans to invest while maintaining "adjusted PBT [profit before tax] margin of 11% and return on capital employed of 30%".
#Growth
The strategy, named Winning Hearts & Homes, was announced alongside preliminary results for the financial year ended 27 June 2026.
Dunelm said it would strip "£100m of unproductive costs from the FY26 base by FY29" and channel that amount into growth initiatives.
The retailer said its objectives include lifting customer loyalty and spend through repeat visits and share of wallet, together with "a return to sustainable mid-to-high single digit sales growth, supported by increasing LFL [like for like] sales, digital acceleration and store investment."
It added that it plans to invest while maintaining "adjusted PBT [profit before tax] margin of 11% and return on capital employed of 30%".
#Growth
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