The new Women's Super League season will be the first with an official fantasy game.
Launched on August 19, 16 days before the start of the 2026-27 season, the game is the next step in the league's pursuit of more engagement with existing fans and a broader toolkit to attract new ones.
The extremely popular Fantasy Premier League (FPL) game was born 24 years ago, ahead of the 2002-03 season. At the end of last season, FPL had over 13million users around the world.
Naturally, in the quickly evolving world of women's football, one can't just copy and paste what has achieved success in men's football when it comes to creating an addictive game where users create a team that earns points for WSL players' real-life performances.
"I think there was an ******* umption that core fans love playing fantasy," Joey Davidson, head of digital products at the WSL, tells The Athletic. "But I think we also had to acknowledge that a core fan of the Premier League, for example, was very different in their behaviours from a core fan from the WSL."

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