Netflix is now eight months into its entry into the podcasting realm. Despite a lack of transparency on viewership and whether the content is driving subscriptions, the company continues to lean in. On Tuesday, Netflix announced it is renewing its entire original lineup of video podcasts while also announcing a number of deals for new podcasts, including the popular Pivot Podcast featuring Ryan Clark, Channing Crowder and Fred Taylor.
When it comes to the sports properties Netflix signed for exclusive video distribution, many of them seem to have become out of sight and out of mind months later. Video continues to become an every day way that people discover programs. Clips fill social feeds and algorithms push content to the masses, but the Netflix paywall does prevent easy access to some of the more popular ***** les. That's why with the NFL season beginning next week, could this be the final proving ground for the first wave of sports podcasts on Netflix?
Currently, 19 podcasts streaming their full video presentations on Netflix fit into the sports genre. Three come from Barstool Sports, 10 from The Ringer, two from iHeartMedia, three are Netflix originals, and The Pivot will join the lineup beginning September 8.
What we know is that the Barstool arrangement is a multiyear agreement, while the deals with iHeartMedia and Spotify, which owns The Ringer, did not include terms.
What we don't know is how viewership is trending for the sports ***** les Netflix added to its slate. In July, Netflix lumped all podcast viewing into a vague "other shows" label during its Q2 earnings call. The company also has not revealed which podcasts are driving the most subscriptions.
#podcasts
When it comes to the sports properties Netflix signed for exclusive video distribution, many of them seem to have become out of sight and out of mind months later. Video continues to become an every day way that people discover programs. Clips fill social feeds and algorithms push content to the masses, but the Netflix paywall does prevent easy access to some of the more popular ***** les. That's why with the NFL season beginning next week, could this be the final proving ground for the first wave of sports podcasts on Netflix?
Currently, 19 podcasts streaming their full video presentations on Netflix fit into the sports genre. Three come from Barstool Sports, 10 from The Ringer, two from iHeartMedia, three are Netflix originals, and The Pivot will join the lineup beginning September 8.
What we know is that the Barstool arrangement is a multiyear agreement, while the deals with iHeartMedia and Spotify, which owns The Ringer, did not include terms.
What we don't know is how viewership is trending for the sports ***** les Netflix added to its slate. In July, Netflix lumped all podcast viewing into a vague "other shows" label during its Q2 earnings call. The company also has not revealed which podcasts are driving the most subscriptions.
#podcasts
1 month ago
