Golf equipment giant Callaway on Thursday severed ties with the media firm behind an advert that showed a male golfer shoving a woman to the ground as outrage over the commercial continued to spread.
The PGA Tour also distanced itself from Good Good Golf, announcing the company would no longer serve as ******* le sponsor of an upcoming tournament.
The ad, released online last week before being pulled, triggered a huge backlash for its depiction of violence against women, including calls for a boycott of Callaway products.
The online video showed Garrett Clark -- co-founder of Good Good -- knocking Epson Tour professional player Alexis Miestowski to the ground when she attempts to reach for his driver, before warning her in a sinister tone: "Do not touch my new driver."
Callaway said it had reviewed the matter and "has ended its relationship with Good Good, effective immediately."

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