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What do the World Cup, Formula-1 and Kpop Demon Hunters have in common? They contributed significantly to Lego's record revenue in the first half of the year. The Danish toymaker launched more than 330 new products in six months and has been riding the fad wave.
Lego's new product releases this year included a replica of the official FIFA World Cup trophy, an 825-piece, buildable display model of Derpy Tiger and Sussie Bird from Kpop Demon Hunters and the F1 licensing deal lineup included Ferraris, Aston Martin, McLaren and Mercedes, each with a driver mini-figure.
But let's get into some numbers: The toymaker's revenue jumped 21% to about $6.55 billion in the first half of this year, with pre-tax profit surging a third to roughly $1.77 billion. But Lego has been breaking its own records every consecutive year. Lego's first-half revenue rose 12% to about $5.41 billion in 2025 on the back of a then-record 314 new sets, and it closed 2025 with revenue up 12% to about $13.05 billion, operating profit up 18% to roughly $3.44 billion. This means the 2026 first-half acceleration to 21% growth is a much faster pace than the year it just came off.
What's the secret behind Lego's speed and success? Keeping the company private. Lego is owned 75% by the Kirk Kristiansen family's holding company, and 25% by the Lego Foundation. It has no public shares, ticker or disclosed IPO plans.
#billion #first #half #hunters
What do the World Cup, Formula-1 and Kpop Demon Hunters have in common? They contributed significantly to Lego's record revenue in the first half of the year. The Danish toymaker launched more than 330 new products in six months and has been riding the fad wave.
Lego's new product releases this year included a replica of the official FIFA World Cup trophy, an 825-piece, buildable display model of Derpy Tiger and Sussie Bird from Kpop Demon Hunters and the F1 licensing deal lineup included Ferraris, Aston Martin, McLaren and Mercedes, each with a driver mini-figure.
But let's get into some numbers: The toymaker's revenue jumped 21% to about $6.55 billion in the first half of this year, with pre-tax profit surging a third to roughly $1.77 billion. But Lego has been breaking its own records every consecutive year. Lego's first-half revenue rose 12% to about $5.41 billion in 2025 on the back of a then-record 314 new sets, and it closed 2025 with revenue up 12% to about $13.05 billion, operating profit up 18% to roughly $3.44 billion. This means the 2026 first-half acceleration to 21% growth is a much faster pace than the year it just came off.
What's the secret behind Lego's speed and success? Keeping the company private. Lego is owned 75% by the Kirk Kristiansen family's holding company, and 25% by the Lego Foundation. It has no public shares, ticker or disclosed IPO plans.
#billion #first #half #hunters
2 months ago
