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Catering is a big opportunity for Denny's.
CEO Chris Bode notes that two of the company's largest competitors generate roughly $150 million in combined annual catering sales. Denny's earned $1.5 million last year.
"It's a huge channel that we've opened up for our franchisees because we see it as an opportunity for incremental revenue pretty quickly," Bode says.
To capture these dollars, the breakfast giant recently launched a revamped national platform via ezCater. Currently, over 400 restaurants are live on the platform. Denny's anticipates reaching about 1,000 by the end of September. The goal right now is to reach $50,000 in catering sales per unit by the end of 2026, and $100,000 per unit in year two.
#Opportunity #sales
Catering is a big opportunity for Denny's.
CEO Chris Bode notes that two of the company's largest competitors generate roughly $150 million in combined annual catering sales. Denny's earned $1.5 million last year.
"It's a huge channel that we've opened up for our franchisees because we see it as an opportunity for incremental revenue pretty quickly," Bode says.
To capture these dollars, the breakfast giant recently launched a revamped national platform via ezCater. Currently, over 400 restaurants are live on the platform. Denny's anticipates reaching about 1,000 by the end of September. The goal right now is to reach $50,000 in catering sales per unit by the end of 2026, and $100,000 per unit in year two.
#Opportunity #sales
1 month ago
