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Nvidia's 15% price hike hands Alphabet (GOOGL) a sales pitch for its TPUs and keeps Marvell (MRVL) winning regardless of which architecture dominates.
Murphy says Marvell's custom chip business will exceed $10 billion by fiscal 2029, backed by designs already won at every major U.S. hyperscaler.
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Some of Nvidia's (NASDAQ:NVDA) largest customers have been warned that AI servers built around Grace Blackwell and Vera Rubin chips could cost more than 15% extra in early 2027 as memory prices climb. Alphabet (NASDAQ:GOOG, NASDAQ:GOOGL) is among the data center operators exposed to those increases, putting it in an unusual position.
Alphabet buys Nvidia hardware to serve customers who want it and sells a competing stack built around its own tensor processing units. Management has committed $195 billion to $205 billion in capital spending this year on AI infrastructure, and a new partnership with Marvell (NASDAQ:MRVL) could generate up to $120 billion in custom-chip sales through fiscal 2033.

#googl #NVIDIA
2 days ago

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