WEST LAFAYETTE — Purdue football's next foray into expanding corporate sponsorships opportunities will begin on Rohrman Field this fall.
Progressive on Tuesday announced a new partnership with 13 programs, including Purdue, through Learfield. The Progressive logo will now be featured on the Ross-Ade Stadium playing field.
The sponsorship will include on-field branding inside Ross-Ade Stadium, per a news release, as well as videoboard features, LED signage, digital and social media integrations and other experiences throughout the game.
Financial terms and duration of the agreement were not disclosed. By securing the deals through Learfield, its marketing and branding partner, Purdue and other schools have also traditionally shielded the financial terms of such deals from public records disclosures.
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Progressive on Tuesday announced a new partnership with 13 programs, including Purdue, through Learfield. The Progressive logo will now be featured on the Ross-Ade Stadium playing field.
The sponsorship will include on-field branding inside Ross-Ade Stadium, per a news release, as well as videoboard features, LED signage, digital and social media integrations and other experiences throughout the game.
Financial terms and duration of the agreement were not disclosed. By securing the deals through Learfield, its marketing and branding partner, Purdue and other schools have also traditionally shielded the financial terms of such deals from public records disclosures.
Buy 2026 Purdue football tickets!
#financial
15 days ago
