The most unique ballpark innovation in Major League Baseball this season was conceived through something many millions of people do every day: Doomscrolling on Instagram
Last October, Malcolm Rogel, the Seattle Mariners' vice president of fan experience, started seeing videos of Florence, Italy's historic buchetta del vino — wine windows carved out of holes in the wall that originated in the 16th and 17th century. Knock on an ancient set of tiny, non-descript wooden doors during operating hours, and get sold a libation in one of the most unique ways possible. Rogel texted Megan Murray, the district manager at Sodexo Live, which operates concessions at the Mariners' T-Mobile Park, and asked if this concept could be replicated at the stadium.
Over the cold, rainy offseason, Rogel and Murray went to work on bringing this idea to life. Rogel's father-in-law built a wooden door in the shape of home plate. His close friend's son welded a door knocker in the shape of the Mariners' classic trident logo. Murray toured the ballpark with Seattle's liquor control board to get approval for the concept and the location of the door, which opens up to sinks and closets in the back and counter ***** e with enough room for up to seven staffers to safely work within the location's tight confines.
On opening day, the Mariners' Sea-cret Door was born as a speakeasy selling one specialty ***** tail per game, with the concept spread strictly through social media influencers and word of mouth. There's been no team advertising and no mention of the door on radio or TV broadcasts all season — the door's location purposefully kept secret to create a sort of scavenger hunt for fans searching for it at the park.
While it took until the seventh inning of the first game for the drink special to sell out its roughly 100 orders, now the offering is bought up within the first hour or so, with a full queue forming in about 12-15 minutes. Yet Rogel and Murray decided early on that the door wouldn't be open every game, and would probably only operate during about 30 of the team's 81 home games. And when the door isn't open, the M's bolt a storage bin in front of the wall to preserve its location and identity.
#Mariners #concept
Last October, Malcolm Rogel, the Seattle Mariners' vice president of fan experience, started seeing videos of Florence, Italy's historic buchetta del vino — wine windows carved out of holes in the wall that originated in the 16th and 17th century. Knock on an ancient set of tiny, non-descript wooden doors during operating hours, and get sold a libation in one of the most unique ways possible. Rogel texted Megan Murray, the district manager at Sodexo Live, which operates concessions at the Mariners' T-Mobile Park, and asked if this concept could be replicated at the stadium.
Over the cold, rainy offseason, Rogel and Murray went to work on bringing this idea to life. Rogel's father-in-law built a wooden door in the shape of home plate. His close friend's son welded a door knocker in the shape of the Mariners' classic trident logo. Murray toured the ballpark with Seattle's liquor control board to get approval for the concept and the location of the door, which opens up to sinks and closets in the back and counter ***** e with enough room for up to seven staffers to safely work within the location's tight confines.
On opening day, the Mariners' Sea-cret Door was born as a speakeasy selling one specialty ***** tail per game, with the concept spread strictly through social media influencers and word of mouth. There's been no team advertising and no mention of the door on radio or TV broadcasts all season — the door's location purposefully kept secret to create a sort of scavenger hunt for fans searching for it at the park.
While it took until the seventh inning of the first game for the drink special to sell out its roughly 100 orders, now the offering is bought up within the first hour or so, with a full queue forming in about 12-15 minutes. Yet Rogel and Murray decided early on that the door wouldn't be open every game, and would probably only operate during about 30 of the team's 81 home games. And when the door isn't open, the M's bolt a storage bin in front of the wall to preserve its location and identity.
#Mariners #concept
3 days ago
