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Curaleaf CEO and chairman Boris Jordan wants you to know he tried to do this the nice way. In an interview, he defended his hostile $4 per share bid for Aurora Cannabis, said the rejection wasn't based on "legit reasons," and explained why he wants the only EU-GMP certified indoor cultivation in Canada.
The paper trail backs his timeline. Whether it backs "friendly" is another question.
Jordan said he first spoke with Aurora CEO Miguel Martin at the end of June. Martin wasn't opposed to talking, Jordan said, but told him he would weigh any deal against his fiduciary responsibility. On June 23, Curaleaf sent a formal indication of interest, offering a mutual non-disclosure agreement and 30 days of exclusive reciprocal due diligence. That letter, which Curaleaf later published on its website, confirms this part of Jordan's account. A follow-up call went nowhere, Jordan says.
"This isn't actionable enough," he recalled Martin saying. "I need to go to the board."

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