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Under Armour cut its fiscal 2027 revenue outlook to a mid-single-digit decline after first-quarter sales fell 3% to $1.1 billion, reflecting weaker consumer demand in North America and Asia-Pacific and heavier retail promotions.
Despite lower sales, adjusted operating income reached $52 million, exceeding guidance, while gross margin expanded 590 basis points to 54.1%. The company maintained its full-year adjusted operating income forecast of $140 million to $160 million and expects inventory to remain controlled.
Management is prioritizing margin protection over discounted volume through a simplified product ***** ortment, full-price selling, tighter marketing and inventory discipline. Under Armour plans to reduce SKUs further and focus investment on key franchises such as HeatGear, Velociti and StealthForm.
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Under Armour cut its fiscal 2027 revenue outlook to a mid-single-digit decline after first-quarter sales fell 3% to $1.1 billion, reflecting weaker consumer demand in North America and Asia-Pacific and heavier retail promotions.
Despite lower sales, adjusted operating income reached $52 million, exceeding guidance, while gross margin expanded 590 basis points to 54.1%. The company maintained its full-year adjusted operating income forecast of $140 million to $160 million and expects inventory to remain controlled.
Management is prioritizing margin protection over discounted volume through a simplified product ***** ortment, full-price selling, tighter marketing and inventory discipline. Under Armour plans to reduce SKUs further and focus investment on key franchises such as HeatGear, Velociti and StealthForm.
Insiders Buy 3 High-Risk Stocks—Here's What's Driving the Moves
#income
3 months ago
