American tennis player Frances Tiafoe enjoys a WNBA basketball game at CareFirst Arena on July 12, 2026 in Washington, DC. (Photo by Mitchell Layton/Getty Images)
Tennis star Frances Tiafoe is in demand. The high-energy American has brand deals that span the gamut, ranging from apparel to beverages and vehicles to banking. Each one includes Tiafoe in campaigns requiring photo and video shoots. It's a part of the process the 28-year-old has grown into.
"Obviously a lot of my own time ends up going into that," he tells me ahead of a shoot for Evian's 200th anniversary campaign. "Ultimately I just got to be me and enjoy the process and the fashion part of it, the whole journey of connecting with brands who align with me and my values."
Each shoot requires a little something different of Tiafoe, all worked around his demanding tennis schedule. He says before each shoot, the brands let him know what they expect, allowing him to get is mind ready to approach the day with the energy that's required. "I'm such a fly-by-night guy, but ultimately it is your brand, and you don't want to fly-by-night with it. You got to put spice on it to make it look good," he says. "You have to know what works for you, how you approach it and how much you want pre-shoot. It has been good and cool to see how it has evolved over the years."
Frances Tiafoe posing during a photoshoot for Evian's 200th anniversary campaign.
#shoot #ultimately
Tennis star Frances Tiafoe is in demand. The high-energy American has brand deals that span the gamut, ranging from apparel to beverages and vehicles to banking. Each one includes Tiafoe in campaigns requiring photo and video shoots. It's a part of the process the 28-year-old has grown into.
"Obviously a lot of my own time ends up going into that," he tells me ahead of a shoot for Evian's 200th anniversary campaign. "Ultimately I just got to be me and enjoy the process and the fashion part of it, the whole journey of connecting with brands who align with me and my values."
Each shoot requires a little something different of Tiafoe, all worked around his demanding tennis schedule. He says before each shoot, the brands let him know what they expect, allowing him to get is mind ready to approach the day with the energy that's required. "I'm such a fly-by-night guy, but ultimately it is your brand, and you don't want to fly-by-night with it. You got to put spice on it to make it look good," he says. "You have to know what works for you, how you approach it and how much you want pre-shoot. It has been good and cool to see how it has evolved over the years."
Frances Tiafoe posing during a photoshoot for Evian's 200th anniversary campaign.
#shoot #ultimately
3 months ago
