Hey Creatorverse readers,
Amid all the chatter about brand deals and follower counts, the charitable side of creators is often overlooked. This past week, two major creators — MrBeast (510 million YouTube subscribers) and Jacksepticeye (31 million subscribers) — doubled down on giving back.
Though MrBeast and Jacksepticeye are the two creators making headlines right now, philanthropic efforts are baked into the work of many creators, partially because giveaways and community alignment are so core to the creator ecosystem. That focus has translated into an increase in donations from Millennial and Gen Z audiences as donations overall have declined.
MrBeast partnered with Disney and Stand Up to Cancer (SU2C) on "I Granted 100 Kids Their Biggest Wish!" a video that chronicled celebrities like MrBeast, Dwayne Johnson and LeBron James granting some of the biggest dreams to children who have been diagnosed with cancer. The goal of the video is to increase awareness for pediatric cancer and raise funds for research, which naturally includes an elaborate MrBeast giveaway for anyone who donates to the charity Give Kids The World. Since being posted on Sunday, the video has accumulated over 30 million views. Those views will only increase as the video remains on MrBeast's channel for the next six months.
"We've never had an opportunity like this to engage people all over the world, and certainly not through a creator platform at this scale. So, it's truly a 'first' for SU2C," Pam Williams, a member of the SU2C founders and advisors committee, told me. So far it's a strategy that's working. The video has been seen by people in 68 countries so far, and almost 90% of donators are supporting the organization for the first time.
#creators
Amid all the chatter about brand deals and follower counts, the charitable side of creators is often overlooked. This past week, two major creators — MrBeast (510 million YouTube subscribers) and Jacksepticeye (31 million subscribers) — doubled down on giving back.
Though MrBeast and Jacksepticeye are the two creators making headlines right now, philanthropic efforts are baked into the work of many creators, partially because giveaways and community alignment are so core to the creator ecosystem. That focus has translated into an increase in donations from Millennial and Gen Z audiences as donations overall have declined.
MrBeast partnered with Disney and Stand Up to Cancer (SU2C) on "I Granted 100 Kids Their Biggest Wish!" a video that chronicled celebrities like MrBeast, Dwayne Johnson and LeBron James granting some of the biggest dreams to children who have been diagnosed with cancer. The goal of the video is to increase awareness for pediatric cancer and raise funds for research, which naturally includes an elaborate MrBeast giveaway for anyone who donates to the charity Give Kids The World. Since being posted on Sunday, the video has accumulated over 30 million views. Those views will only increase as the video remains on MrBeast's channel for the next six months.
"We've never had an opportunity like this to engage people all over the world, and certainly not through a creator platform at this scale. So, it's truly a 'first' for SU2C," Pam Williams, a member of the SU2C founders and advisors committee, told me. So far it's a strategy that's working. The video has been seen by people in 68 countries so far, and almost 90% of donators are supporting the organization for the first time.
#creators
3 months ago
