Updated July 23, 2026 4:56 pm ET
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The latest Market Talks covering Financial Services. Exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET.
1010 ET – Fewer apartments are sitting empty, rents are climbing, and yet the deals keep coming, Zillow says. The typical U.S. asking rent rose to $1,965, up 2.2% compared to a year ago, and nearly 2 in 5 rental listings came with a concession attached. A concession is a move-in discount, commonly a free month’s rent, waived fees or free parking. For renters who land a freebie, the real cost of renting can be softer than the asking price suggests. The 2.2% annual rent growth in June is a slight acceleration from the previous month. Yet the increase in concessions-39.7% of rental listings on Zillow offered one in June, up from 35.2% a year ago—softens the blow for renters. The backdrop is a rental market that has added significant new inventory over the past few years, giving renters more choices.(chris.wackwsj.com)
#concession
Listen
(4 min)
The latest Market Talks covering Financial Services. Exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET.
1010 ET – Fewer apartments are sitting empty, rents are climbing, and yet the deals keep coming, Zillow says. The typical U.S. asking rent rose to $1,965, up 2.2% compared to a year ago, and nearly 2 in 5 rental listings came with a concession attached. A concession is a move-in discount, commonly a free month’s rent, waived fees or free parking. For renters who land a freebie, the real cost of renting can be softer than the asking price suggests. The 2.2% annual rent growth in June is a slight acceleration from the previous month. Yet the increase in concessions-39.7% of rental listings on Zillow offered one in June, up from 35.2% a year ago—softens the blow for renters. The backdrop is a rental market that has added significant new inventory over the past few years, giving renters more choices.(chris.wackwsj.com)
#concession
2 months ago
