Together, Expedia (EXPE) and Booking.com (BKNG) account for roughly half of the online travel agency market. While Booking's market capitalization of $139 billion dwarfs the roughly $32 billion market cap of its rival, Expedia stock has a spot on the Investor's Business Daily Breakout Stocks Index while Booking.com does not.
While both stocks recently reset their base counts, Expedia stands poised for a breakout, which would mark a record high. Meanwhile, Booking.com remains mired below its 200-day line.
Expedia's portfolio of brands includes Expedia for full-service booking, Hotels.com, specializing in hotels, and Vrbo to handle vacation rentals. Booking's portfolio includes Priceline, Agoda, Kayak, OpenTable, and Rentalcars.com.
While Hilton Worldwide (HLT) coined the term "Whycation," Expedia and Booking.com have both tapped into the trend of purpose-driven, goal-oriented getaways.
As part of its Unpack'26 report, Expedia also outlined its Set-Jetting Forecast, focusing on travel spots inspired by movies and TV shows. According to Expedia, 81% of Gen Z and millennial travelers now plan getaways based on TV shows and movies. Expedia also showcases Fan Voyage for sports travel and Farm Charm through its Vrbo business. Through Hotels.com, it also spotlights Salvaged Stays with retreats converted from architectural relics.

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