Sloane Stephens (left), WTA tennis star and investor in Project B, and Alana Beard (right), Project B Co-Founder, Chief Basketball Officer, and former WNBA champion.
Women's basketball is attracting record audiences and global attention, billion-dollar valuations, and unprecedented investment. Yet, one of the industry' most consequential stories isn't about what is happening on the court, but what is happening around the boardroom.
In an industry where Black women have historically generated labor and cultural value in women's basketball without receiving proportional economic ownership, Project B is challenging and changing that pattern.
Behind the venture is a coalition of women investors and advisors bringing not only capital, but decades of leadership, strategic influence, and industry expertise in business, finance, media, and entrepreneurship.
Their investment isn't simply backing another basketball venture, it reflects an intentional and broader shift in who creates wealth, who influences strategy, and who participates in the next chapter of the sport economy.

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