Every movie you have ever loved has lied to you.
The city skyline was a matte painting. The shark was rubber and it barely worked. The crowd of 40,000 was 400 extras and a lot of patient duplication. Audiences have never actually wanted the truth from a screen. We want the trick to hold.
Hollywood has always been comfortable with that bargain. What it has never been comfortable with is a change in who performs the trick.
That is the fight that shut the industry down in 2023, and it is the fight that has kept studios careful about how they discuss artificial intelligence (AI) ever since. Everyone has been running pilots. Almost **** ody has been willing to say how many. The safe play was to call it experimentation, name a single project, and move on before anyone asked a follow-up question.
Netflix (NFLX) just stopped playing it safe.
The city skyline was a matte painting. The shark was rubber and it barely worked. The crowd of 40,000 was 400 extras and a lot of patient duplication. Audiences have never actually wanted the truth from a screen. We want the trick to hold.
Hollywood has always been comfortable with that bargain. What it has never been comfortable with is a change in who performs the trick.
That is the fight that shut the industry down in 2023, and it is the fight that has kept studios careful about how they discuss artificial intelligence (AI) ever since. Everyone has been running pilots. Almost **** ody has been willing to say how many. The safe play was to call it experimentation, name a single project, and move on before anyone asked a follow-up question.
Netflix (NFLX) just stopped playing it safe.
9 days ago
