(NewsNation) — M&M's is embracing the "Make America Healthy Again" movement with a new product set to launch this summer.
The iconic brand will introduce a version of its candies made without artificial dyes beginning in August, as it marks its 85th anniversary.
However, the change comes with a tradeoff: M&M's plans to eliminate its blue and brown candies from the lineup.
Mars told The Wall Street Journal the colors could not be recreated with natural ingredients at a reasonable cost.
Soaring US beef prices likely to rise further thanks to trade tensions and disease outbreaks
The iconic brand will introduce a version of its candies made without artificial dyes beginning in August, as it marks its 85th anniversary.
However, the change comes with a tradeoff: M&M's plans to eliminate its blue and brown candies from the lineup.
Mars told The Wall Street Journal the colors could not be recreated with natural ingredients at a reasonable cost.
Soaring US beef prices likely to rise further thanks to trade tensions and disease outbreaks
2 months ago
