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More than 16,000 people have signed SAG-AFTRA's open letter demanding Congress pass the revived NO FAKES Act, an anti-deepfake bill that would give individuals control over how their name and likeness are used.
Deepfakes have been a constant presence in the AI age as large-language models have made generating depictions of actors, singers and other celebrities much more accessible to the public. The performers union's letter warns that deepfakes proliferating online risk putting "victims, performers, creators and consumers at risk and in danger" over unauthorized use cases in "scams, exploitation, false endorsements and the replacement of human performance itself."
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Deepfakes have been a constant presence in the AI age as large-language models have made generating depictions of actors, singers and other celebrities much more accessible to the public. The performers union's letter warns that deepfakes proliferating online risk putting "victims, performers, creators and consumers at risk and in danger" over unauthorized use cases in "scams, exploitation, false endorsements and the replacement of human performance itself."
More from Variety
SAG-AFTRA Members Approve Four-Year Deal With AI Terms and Pension Merger
SAG-AFTRA Deal Stirs Concerns on Artificial Intelligence and Pensions
