The iconic skyline of Milan is set for a historic transformation as the city's two footballing heavyweights prepare to move into a state-of-the-art new home. In a move that signals a massive shift in the financial landscape of Serie A, AC Milan and Inter have officially secured a record-breaking naming rights partnership with Italian insurance giant Generali for their future shared arena.
Milan and Inter have agreed a staggering 20-year naming rights contract with Generali, which ESPN reports is worth €650 million (£545m/$725m). The new 71,500-capacity venue will be officially known as the Generali Stadium, effectively replacing the historic San Siro. The clubs purchased the required land from the city last November for €197m, paving the way for the eventual demolition of their legendary current home.
Construction is targeted to begin in 2028, with the first matches scheduled for the 2031-32 campaign, pending necessary approvals. Spearheaded by respective ownership groups RedBird Capital Partners and Oaktree, the stadium project also anchors a wider urban regeneration plan featuring new retail, leisure, and green ******* es.
The massive financial commitment eclipses the $700m agreement struck by Crypto.com in 2021 for the Los Angeles arena shared by the Lakers and Kings. It stands as a monumental boost for the two Serie A giants as they look to modernise and bridge the matchday revenue gap with Europe's elite.
A new symbol for Milano.
A new home for future generations of fans.
Generali Stadium 🏟️GENERALI pic.twitter.com/c7D0827E7T
#generali #historic
Milan and Inter have agreed a staggering 20-year naming rights contract with Generali, which ESPN reports is worth €650 million (£545m/$725m). The new 71,500-capacity venue will be officially known as the Generali Stadium, effectively replacing the historic San Siro. The clubs purchased the required land from the city last November for €197m, paving the way for the eventual demolition of their legendary current home.
Construction is targeted to begin in 2028, with the first matches scheduled for the 2031-32 campaign, pending necessary approvals. Spearheaded by respective ownership groups RedBird Capital Partners and Oaktree, the stadium project also anchors a wider urban regeneration plan featuring new retail, leisure, and green ******* es.
The massive financial commitment eclipses the $700m agreement struck by Crypto.com in 2021 for the Los Angeles arena shared by the Lakers and Kings. It stands as a monumental boost for the two Serie A giants as they look to modernise and bridge the matchday revenue gap with Europe's elite.
A new symbol for Milano.
A new home for future generations of fans.
Generali Stadium 🏟️GENERALI pic.twitter.com/c7D0827E7T
#generali #historic
2 hours ago
