A handshake agreement. That's the term I saw all weekend regarding the College Football Playoff expanding from 12 teams to 24 beginning next year, with ESPN remaining the sole rights holder. There are positives and negatives to the reported deal, and it was refreshing to hear discourse on both sides of the argument across ESPN's networks this weekend. That's something college football fans didn't get with the network's coverage of the Protect College Sports Act.
However, in the end, ESPN owns all the goods. Again. The network has been the exclusive rights holder since the playoff began just 12 years ago. Fans can debate whether expanding the playoff to 24 teams will diminish the weekly must-win stakes of college football or lead to the elimination of conference championship games for major conferences. One thing remains clear: ESPN controls the entire package. That raises a question: If the sport wants to expand on the field, why can't it expand how those games are broadcast?
The old saying goes, "Follow the money." After signing a six-year, $7.8 billion exclusive extension in 2024, ESPN received an exclusive 30-day window to negotiate with the College Football Playoff over expansion. That window expired, but a handshake agreement was reportedly reached in the days that followed.
As a result, FOX Sports, CBS Sports/TNT Sports/Skydance, NBC Sports, and others never had an opportunity to compete for the expanded package during that window. Has ESPN dominated college football coverage for generations? Of course. Is watching College GameDay part of the average fan's Saturday routine during the fall? Absolutely.
But imagine if the NFL, MLB, NBA and NHL handled their biggest events the same way. Imagine if Kevin Burkhardt and Tom Brady were left out of the NFL's biggest games. What if Kenny Albert and Eddie Olczyk never got the opportunity to call the Stanley Cup Final?
#college #exclusive
However, in the end, ESPN owns all the goods. Again. The network has been the exclusive rights holder since the playoff began just 12 years ago. Fans can debate whether expanding the playoff to 24 teams will diminish the weekly must-win stakes of college football or lead to the elimination of conference championship games for major conferences. One thing remains clear: ESPN controls the entire package. That raises a question: If the sport wants to expand on the field, why can't it expand how those games are broadcast?
The old saying goes, "Follow the money." After signing a six-year, $7.8 billion exclusive extension in 2024, ESPN received an exclusive 30-day window to negotiate with the College Football Playoff over expansion. That window expired, but a handshake agreement was reportedly reached in the days that followed.
As a result, FOX Sports, CBS Sports/TNT Sports/Skydance, NBC Sports, and others never had an opportunity to compete for the expanded package during that window. Has ESPN dominated college football coverage for generations? Of course. Is watching College GameDay part of the average fan's Saturday routine during the fall? Absolutely.
But imagine if the NFL, MLB, NBA and NHL handled their biggest events the same way. Imagine if Kevin Burkhardt and Tom Brady were left out of the NFL's biggest games. What if Kenny Albert and Eddie Olczyk never got the opportunity to call the Stanley Cup Final?
#college #exclusive
3 hours ago
