The PGA Tour finished the 2026 season, which concluded Sunday, with a modest viewership increase over last year, which had brought a significant ratings ******* p after a big dip in 2024.
Weekend coverage of PGA Tour events in 2026, excluding the four major championships, averaged 2.7 million viewers on CBS and NBC.
That's up 1% compared to the 2025 season average when using Nielsen's Big Data + Panel methodology (2.6 million), and up 17% when compared to Nielsen's panel-only numbers (2.3 million). Big Data became Nielsen's standard measurement formula on Sept. 1, 2025, after last year's PGA Tour season concluded.
In 2024, the PGA Tour's season-long average for weekend coverage on linear networks was 1.9 million viewers using panel-only measurements, which was standard at the time; that figure is 2.3 million when retroactively applying Big Data.
This season, no PGA Tour player won more than three times (Scottie Scheffler, Wyndham Clark, Matt Fitzpatrick, Chris Gotterup). Scheffler dominated the PGA Tour the previous two seasons with six wins in 2025 and seven in 2024, including three majors (but none this year). Scheffler, the season-long FedExCup champion, did have an additional five runner-up finishes this year.
#tour
Weekend coverage of PGA Tour events in 2026, excluding the four major championships, averaged 2.7 million viewers on CBS and NBC.
That's up 1% compared to the 2025 season average when using Nielsen's Big Data + Panel methodology (2.6 million), and up 17% when compared to Nielsen's panel-only numbers (2.3 million). Big Data became Nielsen's standard measurement formula on Sept. 1, 2025, after last year's PGA Tour season concluded.
In 2024, the PGA Tour's season-long average for weekend coverage on linear networks was 1.9 million viewers using panel-only measurements, which was standard at the time; that figure is 2.3 million when retroactively applying Big Data.
This season, no PGA Tour player won more than three times (Scottie Scheffler, Wyndham Clark, Matt Fitzpatrick, Chris Gotterup). Scheffler dominated the PGA Tour the previous two seasons with six wins in 2025 and seven in 2024, including three majors (but none this year). Scheffler, the season-long FedExCup champion, did have an additional five runner-up finishes this year.
#tour
2 months ago
