On Tuesday, one of the most popular golf content creators with Texas ties received massive backlash over a now-infamous commercial displaying a woman being shoved to the ground by a man after trying to pull a driver out of a golf bag. The video was yanked after igniting outrage on social media, but more consequences are on the way.
Two days later, Callaway Golf ended its relationship with Frisco-based Good Good Golf amid the ongoing fallout from the influencer brand's controversial ad. Callaway initially reposted the Good Good video on social media before pulling it from its channels. In support of efforts to prevent violence against women, Callaway announced it would donate $1 million to organizations working to prevent violence against women.
"Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted," read a statement from Callaway Golf on Thursday. "We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment."
The statement also mentions the immediate severing of their relationship with Good Good, the $1 million donation, and a refocus for their content review and approval processes going forward.
Brad Dalke and Sean Walsh of Good Good walk down the 18th hole during the Creator Classic prior to TOUR Championship at East Lake Golf Club on August 20, 2025 in Atlanta, Georgia. (Tracy Wilcox/PGA TOUR)
#good #women #days
Two days later, Callaway Golf ended its relationship with Frisco-based Good Good Golf amid the ongoing fallout from the influencer brand's controversial ad. Callaway initially reposted the Good Good video on social media before pulling it from its channels. In support of efforts to prevent violence against women, Callaway announced it would donate $1 million to organizations working to prevent violence against women.
"Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted," read a statement from Callaway Golf on Thursday. "We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment."
The statement also mentions the immediate severing of their relationship with Good Good, the $1 million donation, and a refocus for their content review and approval processes going forward.
Brad Dalke and Sean Walsh of Good Good walk down the 18th hole during the Creator Classic prior to TOUR Championship at East Lake Golf Club on August 20, 2025 in Atlanta, Georgia. (Tracy Wilcox/PGA TOUR)
#good #women #days
2 months ago
