Earlier this week, PGA Tour CEO Brian Rolapp stated that the PGA was re-evaluating Good Good Golf's sponsorship of its Austin, Texas, tour stop, which was set to begin in November.
"It's a bit of a fluid situation," he told reporters while expressing his disappointment with the way the YouTube channel-turned-golf brand had handled the fallout from an ill-advised ad for a co-branded Callaway driver that featured the company's CEO pushing a woman to the ground and yelling at her not to touch his golf club.
That fluid situation seems to have solidified, as both Good Good and the PGA announced Thursday that the brand will "step away" as sponsor of the Austin tour event.
"We recognize that we have work to do as an organization, and our focus right now is on our team, our culture, and ensuring we learn from this situation," Good Good said in a statement on its social media accounts. "We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together in the future."
"We agree with their decision to use this time to focus on their organization and the work ahead," said the PGA Tour in a statement. "The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all."
#tour #situation #organization
"It's a bit of a fluid situation," he told reporters while expressing his disappointment with the way the YouTube channel-turned-golf brand had handled the fallout from an ill-advised ad for a co-branded Callaway driver that featured the company's CEO pushing a woman to the ground and yelling at her not to touch his golf club.
That fluid situation seems to have solidified, as both Good Good and the PGA announced Thursday that the brand will "step away" as sponsor of the Austin tour event.
"We recognize that we have work to do as an organization, and our focus right now is on our team, our culture, and ensuring we learn from this situation," Good Good said in a statement on its social media accounts. "We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together in the future."
"We agree with their decision to use this time to focus on their organization and the work ahead," said the PGA Tour in a statement. "The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all."
#tour #situation #organization
6 days ago
