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Joby Aviation (NYSE: JOBY) is in the business of making flying taxis. It's not the kind of taxi most people would have in mind -- a white or yellow cab -- but rather a small electric aircraft that takes off vertically like a helicopter and flies forward like a plane. This is called an electric vertical takeoff and landing (eVTOL) craft, and one day, you might take one to an airport to save time.
The core value proposition of air taxis is, indeed, saving time, which could resonate strongly in areas where congested urban traffic devours a large portion of it. With increased urbanization, the total addressable market for urban air mobility (which includes eVTOLs) could be enormous. Morgan Stanley, for example, projects the global urban mobility market to reach $1 trillion by 2040 and $9 trillion by 2050. That's the base case, too, not the bullish one.
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As the frontrunner of the eVTOL market in the U.S., Joby seems like a once-in-a-decade opportunity -- if you follow Morgan Stanley's predictions. The potential could be enormous, but how likely is it that Joby will turn this air-taxi vision into a real, thriving business?
There's compelling evidence right now that Joby can make a business from its vision. Perhaps the most persuasive is the dominant lead it has taken in the race to commercialize its eVTOL aircraft in the U.S.

#business #like #urban
7 days ago

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