The NWSL has a new media partner to replace Victory+. The league reached a deal with Roku that will put its package of Sunday night matches on the free Roku Sports Channel beginning Aug. 30.
Roku will become the exclusive streaming home of eight NWSL Sunday night matches over the remainder of the 2026 season before expanding to 25 games in 2027, the league said. The agreement gives the NWSL a replacement for the Sunday night slate previously carried by Victory+, which the league abruptly dropped last month.
Financial terms of the agreement were not disclosed, but the league said Roku emerged from a competitive process, citing the platform's reach, accessibility and ability to make matches easier for fans to discover.
"We were incredibly encouraged by the level of interest in this package and the competitiveness of the process, which speaks to the growing value of NWSL media rights," NWSL commissioner Jessica Berman told The Athletic. "Ultimately, Roku stood out as the right partner because of its tremendous scale, commitment to discoverability and ability to reach both existing fans and entirely new audiences. We're excited to build on an existing relationship with Roku at an important moment for our league and for women's soccer."
The deal comes less than a month after the NWSL terminated its agreement with Victory+, the free streaming platform. The Athletic previously reported that unfulfilled payments from Victory+ contributed to the league's decision to end the relationship, according to league sources that spoke on the condition of anonymity to discuss the deal freely.
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Roku will become the exclusive streaming home of eight NWSL Sunday night matches over the remainder of the 2026 season before expanding to 25 games in 2027, the league said. The agreement gives the NWSL a replacement for the Sunday night slate previously carried by Victory+, which the league abruptly dropped last month.
Financial terms of the agreement were not disclosed, but the league said Roku emerged from a competitive process, citing the platform's reach, accessibility and ability to make matches easier for fans to discover.
"We were incredibly encouraged by the level of interest in this package and the competitiveness of the process, which speaks to the growing value of NWSL media rights," NWSL commissioner Jessica Berman told The Athletic. "Ultimately, Roku stood out as the right partner because of its tremendous scale, commitment to discoverability and ability to reach both existing fans and entirely new audiences. We're excited to build on an existing relationship with Roku at an important moment for our league and for women's soccer."
The deal comes less than a month after the NWSL terminated its agreement with Victory+, the free streaming platform. The Athletic previously reported that unfulfilled payments from Victory+ contributed to the league's decision to end the relationship, according to league sources that spoke on the condition of anonymity to discuss the deal freely.
#night
2 months ago
