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Comcast has attached a new service to its Xfinity internet plans as it faces mounting customer losses.
The company revealed in its most recent earnings report that it lost 167,000 U.S. broadband customers in the second quarter of this year. Also, its revenue in this segment dropped by 5.5% year over year.
The exodus of customers follows last year's Xfinity price increases. It also comes as Comcast faces heightened broadband competition from T-Mobile, AT&T and Verizon, which have been attracting customers through fiber and fixed wireless internet services. ******* eX's Starlink satellite internet service is also becoming a threat, with over 9 million customers.
"Fiber continues to expand, fixed wireless remains aggressive, satellite is emerging as another alternative and convergence-based promotional activity remains elevated across the industry," said Comcast Chief Financial Officer Jason Armstrong on an earnings call in July. "We are operating under the ******* umption that the market will remain intensely competitive."
To help attract and retain internet customers, Comcast has launched its new Xfinity Shield platform, which offers two new tiers of advanced cybersecurity and home self-monitoring protection that can be added to internet plans, according to a recent press release.

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