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A weight loss company called Start Willow is facing backlash after telling Love Island USA contestant Melanie Moreno they could help her lose weight.
The brand posted an image stating: "Melanie, you may not be able to drop that man, but we can help you drop 10-15lbs in 4 weeks. Call us, Start Willow."
Melanie appeared on season 8 of the dating show, entering the house the first day and coming third with her partner, Sincere Rhea.
Fans have called the marketing "disgusting," and whoever came up with the idea should lose their job. In response, Melanie posted a photo of herself to Instagram Stories eating pepperoni pizza.
"I get it's their brand but who in their right mind thought targeting a public figure to have weight loss would be good.. it's extremely gross," wrote a social media user.

#willow #loss #called #brand
2 months ago

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